Fireside Outdoor was founded with a simple goal: to create an engineering product that allows you to light a fire in the open space safely and easily. With the help of innovative materials and a team of skilled engineers, they have created smart solutions to long-term problems. From preventing wildfires, to reducing the impact of the outbreak on the environment.
We redesigned the site, provided all the detailed information about the product without overloading the user, improved the functionality of the site.
To begin with, we structured the information and created mokaps to process all the necessary customer requirements for the functionality and design of the site.
The development of such a layout is very helpful to save time, because at this stage the client understands what information will be in the relevant sections that need to be changed or added.
The client was actively involved in the process of working on Moсkap, with the help of Figma (where we worked on the layout) the client had the opportunity to add comments to the actual layout of his site.
We divided the product description into several semantic blocks, added icons and videos for easy perception of information by the user.
A barbecue is not just a useful thing, it is what unites family and friends in one thing. We have enlarged the blocks with photos and videos that use the product, so that the buyer can imagine himself in the warm atmosphere created by the barbecue around him.
Additionally, we visualized the options for using the product. In our opinion, it was important to show that the use of this barbecue is not limited to barbecue in the backyard and going camping.
We have made the mobile version as convenient and useful for the user as possible. To do this, we had to simplify some of the sections.
On the site, the grill is presented in several configurations, to make it easier for the buyer to compare and choose the appropriate option, we displayed them on one screen, which allows you to immediately decide on the choice without going to other pages.
Functional Mega Menu
As the site became more and more like an online store, and the range of products gradually increased, there was a need to develop a mega menu. Our designers have managed to design it as convenient and easy to use.
Thanks to this, the customer could easily find the product or section of the site he needed.
E-commerce is always a new story. The site should be eye-catching but not distracting from the main products.
In creating this project, we
1. divided the description of the product into several semantic blocks, added icons, and video for the easy perception of information by the user
2. created unique variable icons
3. made the mobile version convenient and valuable for the user
4. made convenient, understandable, and selling e-commerce pages
As a result, we got an excellent E-commerce site that copes with marketing tasks by 200%.